Leads to Revenue: Setting the Right Expectations

Troy O'Bryan, president of Response Capture, is going to present on ROI, Attribution, and monitoring the customer journey from Lead to Revenue.

Troy's presentation will cover:

Leads to Revenue: Setting the Right Expectations

· Response Rate Benchmarks

· Cost Per Lead Benchmarks

· Forecasting & CYA

· Optimizing Your Results

About Troy:

Troy has over 15 years of experience delivering high return on investment marketing initiatives for his clients. Troy has been president of Response Capture since 2007.

Prior to Response Capture, Troy served as an account lead for direct and database marketing campaigns working with many global clients such as 3M, American Express, EMC, Intel, Microsoft, Mentor Graphics, Nuance Communications and Planar. The successes of his client campaigns have been highlighted in DMNewsand B2B Magazine.

Troy holds a BS in Marketing and Finance from Western Oregon University.