Develop a Brand Story to Maximize Conversions

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Ever wonder why companies such as TOMS, Everlane and Cliff Bar are so successful? These brands have created a core brand story that is consistently supported throughout all of their communications be it on their website, email, social media, and more. By developing a brand story you can build a community of customers who resonate strongly with your brand message in order to maximize conversions.

Join us as Charlotte Chipperfield, Founder and Chief Storyteller of Chipperfield Media (https://chipperfieldmedia.com), walks us through how to develop our own brand story that resonates with our customers.

Falling in love with stories from a young age, Charlotte Chipperfield gravitated towards a career in marketing where brand stories can come alive. Having worked for both start-ups and national brands, Charlotte gained an in-depth understanding of digital marketing and especially fell in love with social media, a tool that allows any brand to connect with customers at any given moment of the day. In 2014, Charlotte founded Chipperfield Media and is a regular contributor to online marketing publications, having built a reputation as an expert thought leader and speaker in the digital marketing space.

Agenda
6:00pm - Arrival and networking
6:30pm - Presentation
7:15pm - Q&A
8:00pm - Event ends

FAQ
Q: What’s the parking situation?
A: Street parking is available around the neighborhood. DO NOT park on Division between 4-6pm as this is a no parking zone and parking is enforced. There are also nearby paid parking lots nearby: one behind the building and another on 10th north of Division.

Q: Should I consider using public transportation?
A: Yes! Ford Food & Drink is near many buses including 2 and 70, 9, 17, and 19 are also nearby as well as the Clinton/SE 12th Orange Line Max stop.

Q: Will there be food and drink at this event?
A: There will be some food and drink sponsored by CartHook (https://carthook.com). You will also be able to purchase food & drinks at the counter. Happy Hour at Ford Food & Drink (http://www.fordfoodanddrink.com/menu) is from 3-6pm. Feel free to come early to take advantage of their deals and enjoy their ambiance.

Q: Is there a Code of Conduct?
A: Yes! If you are attending, organizing or speaking at our event, you are required to agree with our Code of Conduct (https://www.ilanadavis.com/pdx-shopify-meetup-code-of-conduct)