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Whoa Nellie Webinar: The Case for Slow Content Strategy with Margot Bloomstein

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Sarah K. and 3 others

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Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong!

Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional.

Join us for an exciting evening of wine and Skype where Margot Bloomstein (http://appropriateinc.com/), author of Content Strategy at Work, will examine examples of CS in action that demonstrate how to identify and control the pace of user experience, adding value for both our users and the businesses that engage them.

Light snacks + two free drinks are included.

Check out Margot's book, blog and business:
http://appropriateinc.com/book /
ethology
6263 N Scottsdale Road · Scottsdale, AZ
How to find us

The entrance to ethology is on the northeast side of the Forum building. There is plenty of free parking.

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