What we're about

This group is intended specifically for search marketers located in Palm Beach County of all skill levels. If you're looking to stay up to date on the latest findings in SEO and best strategies for paid SEM campaigns, this group is for you.

Each meet up will be designed for 30 minute presentations on pre-approved topics followed by Q&A. Each event will be marked either Beginner, Intermediate, Expert and/or Networking Event to ensure you're attending the most appropriate sessions for your skill level.

SEARCH ENGINE OPTIMIZATION TOPICS TO BE DISCUSSED:

Important On-Site SEO Elements (Keyword focus, URL structure, Title tags, H1 tags, image alt tags, HTTPS, Page load speed, etc.)

What's in Your SEO Toolbox (Moz, ScreamingFrog, Google Search Console, SEMRush, etc.)

Conducting a Full On SEO Site Audit

Content Marketing / Blog Writing and Its Importance for Long-Tail and Main Keywords

Link Building Strategies and Publisher Outreach Campaigns

Building Followed Links at Scale

The Do's and Don'ts of Link Building (White Hat SEO v. Black Hat SEO)

SEO Competitor Analysis (Finding Out What Your Competitors are doing to rank for your main keywords)

Structured Data Markup and How To Implement It

And more...

SEARCH ENGINE MARKETING TOPICS TO BE DISCUSSED:

Getting Google Ads Certified

Keyword Match Types (Broad Match, Broad Match Modified, Phrase Match and Exact Match)

A/B Testing Ad Copy

How to Interpret Search Marketing Data (from CPCs, CTRs, Conversions and Conversion Rates) and Making Improvements on the Data Sets

SEM Competitor Analysis (Find Out What Terms Your Competitors are Bidding On, The Keywords They're Running and Landing Pages They're Using)

Campaign Bidding Strategy

Extension Types (Call extensions, Sitelink Extensions, Review Extensions, etc.)

How to Use Paid Keyword Data to Influence Your SEO Strategy

Ad Scheduling and Device Bidding (Which users are more likely to convert for your business, mobile users or desktop?)

And more...

Upcoming events (1)

How to Conduct an SEO Audit to Increase Search Traffic to Your Site ($2k+ value)

Venture X West Palm Beach - Rosemary Square

NOTE: THIS IS A FREE EVENT FOR ALL ATTENDEES. All attendees will be given a FREE gift bag filled with gourmet popcorn/candy, a free day of coworking space, 20% discount on SMX East tickets (https://bit.ly/2ZzpWGw) and more surprises courtesy of our wonderful sponsors. The Meetup event will include pre and post session networking, so be sure to bring your business cards! Drinks (beer, wine, soda, water) and food (deli sandwiches, snacks) will be provided at no cost to attendees. SESSION: This session we HIGHLY recommend that you bring your laptop to the event, as we'll be going through the process of how to conduct an intensive, in-depth SEO audit, as well as sharing what tools you'll need in order to do so step by step on a website in real-time. The audit process and learnings will inform you on core SEO elements that need to be optimized such as: title tags, URL structure, H1 tags, image alt tags, schema markup, SSL certification, site speed, domain authority/link equity, nofollow tags, duplicate content and so much more. These SEO audits generally cost between $2,000 and $20,000 depending on the client and site structure, so if you're an agency and looking to add audits as a service, or you're an in-house marketer looking to do it on your own, this FREE event will be extremely valuable to you. EVENT RAFFLE PRIZES: Bring your business cards to network, but also bring them to enter our raffles after the session! This month we'll be giving away: 1 Free Month Co-Working Space (courtesy of Venture X) 5 Gift Cards: Starbucks (2x), Wawa, Shell, Target 1 Palm Beach Search Marketers shirt (courtesy of SEO.co/)

Past events (1)

How to Leverage Paid Search Data to Influence Organic Search Strategies

Venture X West Palm Beach - Rosemary Square

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