Copy Cats: What Brands and Publishers Can Learn from Each Other
Details
To attend this event, please register here! (https://www.eventbrite.com/e/copy-cats-what-brands-and-publishers-can-learn-from-each-other-tickets-35608370595)
Speakers:
• Deanna Zammit, Executive Producer, Custom (Digiday Media)
• Andrew Littlefield, Managing Editor, Ceros
• Tracy Cho, Executive Director of Marketing, Growth and Analytics, domino
• Alexander Forbes, Executive Editor, Artsy
• Clare Carr, VP of Marketing, Parse.ly
Parse.ly summer events are back! For our first event of summer 2017, we're exploring where the similarities lie in how both brands and publishers approach their audience engagement.
Whether it takes the form of investigative journalism, a whitepaper, or social media copy, storytelling is at the forefront of what publishers and brands do best. In the rapidly changing media landscape, content creators at brands and publishers alike face a set of digital-specific challenges.
Research shows brands haven’t caught up to publishers when it comes to understanding and applying content analytics. Publishers grapple with issues like monetization and the power of platforms. Both groups could learn from each other or offer ideas on those times when strategy doesn’t translate from a brand to a publisher and vice versa.
Doors open at 6:00pm and the panel begins at 6:30pm.
See you on July 25th!