Marketing Strategies: Promotion, Advertising, & PR on a National Scale

Hello!

Would you like to learn about how a national business or organizations Marketing and PR tactics may or may not differ from a regional strategy? From Branding, Event Management, Public Relations, Communications, Promotion and more we'll learn from these seasoned professionals the methodologies they utilize that make them stay competitive in the U.S. and beyond.

Moderator-Daniel Pennington, Public Speaking Coach. Daniel has worked in television for 35 years, including WSMV, the largest television station in Tennessee. During that time it is estimated that he helped more than 10,000 people develop and tell their story for the TV audience. From there he joined Studer Group as a communications specialist. In this position, he worked and traveled with Studer Group speakers including Quint Studer, Liz Jazwiec, and Rich Bluni. Since 2013 when he left the Studer Group to focus exclusively on training speakers, Mr. Pennington has helped hundreds of community leaders, nonprofit directors, and healthcare teams become better at presenting their ideas. https://www.speaker-training.org/

Tom St. Myer-Communications Director, University of West Florida Center for Cybersecurity As Communications Director, Tom leads and coordinates efforts to develop and implement communications and marketing strategies, promotes public visibility and brand awareness, and coordinates design, message and content generation for the Center. Bio (https://uwf.edu/centers/center-for-cybersecurity/administration/tom-st-myer.html)

Sena Maddison-Director of Communications for FloridaWest Having first started as a radio announcer at the age of 15, Sena has had many different roles in broadcasting and journalism as an on-air personality, advertising copywriter, radio and TV producer, and journalist. Additionally, she has served as the Public Information Officer for the Escambia County Sheriff’s Office and is currently the Communications Director for FloridaWest EDA. Sena earned a Master’s Degree in Education from the University of South Alabama and is a graduate of the Protocol School of Washington. http://www.itenwired.com/team/sena-maddison

Bill Pearson- Senior Public Relations Specialist, Corporate Communications with Navy Federal Credit Union. Mr. Pearson is responsible for coordinating local media coverage for Navy Federal's Greater Pensacola Operations. Bill also works with the Corporate Communications team to develop strategic messaging for multiple business units including mortgage & equity lending and the credit union’s branch network. https://www.navyfederal.org/

Michelle B. Griffin-Marketing/Association Director and Digital Marketing Communication Strategist- Michelle is the executive director of Windstorm Insurance Network (WIND), a B2B membership association formed in 1999 to offer professional development, continuing education, and industry insight for the property insurance claims industry. In addition, Michelle serves as a digital marketing communication consultant/marketing + messaging strategist for professional-service based small business owners and solopreneurs. https://www.linkedin.com/in/michellebgriffin/

So please make plans to attend this special Marketing, PR and Communications Meetup where you're guaranteed to learn ways to build your brand or a product like the pros do!

Lastly, Landrum Staffing is seeking an experienced Digital Marketing Specialist for their Pensacola office. Please contact, Deborah Brousseau, Director of Marketing at LandrumHR or visit http://indeedhi.re/2tHSFgJ for further details.

See you soon,

Beth McClean, Founder of Pensacola Digital Marketing Meetup