PentaBAR #16 // Idea Validation and Market Analysis

✍ Many small ideas have been turned into fine-tuned projects with the right strategic mindset and the convenient roadmap. The truth is that fast stopped to be optional long time ago; quality became the real focus on any project and competition increased so that lazy marketing is not a solution for.

👉 So, how to startup? How to filter ideas? What actually matters? What tools to use for neat acceleration and a clear product vision?

👣 Progress sounds flexible and Agile. There is a series of rules to keep in mind when entrepreneurship becomes the center of one’s goals. Firstly, a startup is not a product. It’s an institution and for its own sake, it’s fundamental to learn when to pivot or persevere according to the following elements:

• problem analysis & validation methods;
• customer discovery & interviews;
• market & competitive analysis;
• product benefits & positioning;
• business model.

🎤 As the managing partner at Activize.Tech, Mircea's focus is on acceleration programs, consultancy for corporates, startups, accelerators and VC funds. He is working with startups teams on various topics such as idea validation, product shaping, product metrics, go-to-market strategy, business development and investment. As an ecosystem builder, he founded Cluj Startups community in 2012 and, since then, contributed at the creation of FreshBlood.Health, Fintech.Camp, Romanian IT and Cluj.AI communities.