Patient Centric Multichannel Marketing

Join us for drinks, food and networking followed by two presentations and a panel discussion.

18.00 - Networking/drinks/food

18.45 - Welcome

19.00 - Presentation 1: Immersion into the World of Patients, Nick Leon, Ethnographer and Founder of Naked Eye

Nick will be sharing how he has been using video ethnography and Virtual
Reality (VR) to get into the hearts, mind and lives of people living with healthcare challenges.

The session will offer a practical guide to anyone interested in learning how to use these methods to understand patient behaviour for insight, strategy and communications planning.

19.30 - Presentation 2: Online patient engagement, The Good, The Bad and The Ugly, Emma (D'Arcy) Sutcliffe, Head of Patient Engagement and Innovation, NexGen.

Emma will be taking us through some of the best and worst examples of online patient engagement and the lessons we can learn from them.

20.00 - Panel Discussion/Q&A: Do we need a more patient centric approach to pharma marketing and if yes how do we make it happen?

20.30 - Networking/drinks

21.00 - Close

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Quick note of thanks to our wonderful hosts WeWork. They provide space for free so organisations like us can hold meetups more often and for more people.

WeWork is the platform for creators. We provide the space, community and services you need to create your life’s work. To learn more send an email to joinuslondon@wework.com or call 0203 695 4926.