Kelly Heard, founder of Ambition Digital, presents an informative and useful talk about Google Analytics.
Join us as Kelly walks through how to get the most from Google Analytics on your WordPress site. She’ll go over how to determine the key metrics that are important to any type of web site (and which ones are not!), share tips for selecting the right GA plugin, show you the proper way to set up your account to ensure data integrity, and go over how to set up user permissions, goals, filters, cross-domain tracking, custom dashboards, and more.
