Next Meetup

Wil Reynolds Presents: Using Big Data To Create Content That Wins!
Wil Reynolds has a question for us: "Sick of fighting the good content strategy fight only to have someone ask, 'How will I know if creating this content is going to get me an ROI?'" Seer Interactive founder and director of strategy Wil Reynolds' presentation will give you the ammunition to back up "create great content" with "how can this make me money?" You will walk away with a stronger sense of how to use data to drive home the value you do and can bring to your organizations, including what to measure, how to measure it, and how to build a story around it that will resonate with stakeholders who don't work directly with content. Bio: Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 150 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, sons Rio & Niko, and pup Coltrane. Schedule: • 6:30 - 7pm: Networking • 7pm - 8:00pm: Presentation • 8pm - 8:30pm: Q&A Special thanks to our sponsors Seer Interactive and Think Company for their support!

Seer Interactive: 7th Floor

1033 N 2nd St. · Philadelphia, PA

    Past Meetups (71)

    What we're about

    We are a group of Content Strategy Practitioners in Philadelphia, who aim to exchange knowledge and expand understanding of the discipline of Content Strategy. In order to achieve these goals, we endeavor to...

    • Educate and inspire content strategists;

    • Evangelize content strategy to the world at large;

    • Create community, large and small;

    • Showcase local and regional talent, and bring international talent local;

    • Enable job seekers, employers, and collaborators to find each other.

    We try to maintain a roughly monthly schedule of events for collaborative learning and talks with leaders in the discipline from the Philadelphia region and beyond. We have also been collaborating with other local groups interested in User Experience, SEO, and other related topics.

    Please join the conversation!

    Philadelphia's practitioners come from a wide variety of backgrounds, both traditional and new media. Most practitioners in the region do not have the title 'Content Strategist' but instead might have a title like:

    Web Editor

    Marketing Manager

    Product Manager

    Non-Profit Director of Communications

    Director of Community Engagement

    Writer

    Freelance Content Developer

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