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Using Airtable for Content Audits (Workshop!)
Airtable makes it easy to build databases and spreadsheets—so easy you could use it to make a grocery list, but also so robust you could use it to build a CRM. Or, if you wrangle content, you can use it to make your content audits easier and more productive. Using Airtable, you can get deep in the weeds of your content, and catalog your findings so you can move seamlessly to the next steps: drawing high-level conclusions, shaping content structure, and planning revisions. You can use Airtable for all things content strategy, and content audits are the perfect place to start. This workshop is designed for people who are new to Airtable but familiar with the concept of a content audit. Need a 101? Try this article: https://www.thinkcompany.com/2018/08/how-to-use-airtable-for-content-audits-part-1/ Do me a favor? Vote for my workshop on this same topic at SXSW: https://panelpicker.sxsw.com/vote/86441 What to bring... Ideally, bring a laptop to get hands-on, but you can follow along either way. What we'll do... --Show how to set up an Airtable for a website content audit --Along the way, explain key features of Airtable --Show the insights you can draw from a content audit using Airtable Bio: Holly Munson is a content strategist at Think Company. Previously playing content-related roles in a variety of industries, including museums, magazines, higher education, book publishing, and health care, she’s a firm believer in the serial comma and the life-changing magic of tidying up. Schedule: • 6:30 - 7pm: Networking • 7pm - 8:30pm: Presentation/Workshop Special thanks to our sponsors Think Co. and SEER Interactive for their support!

Eastern Standard's offices

1218 Chestnut St 4th Floor · Philadelphia, pa

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    What we're about

    We are a group of Content Strategy Practitioners in Philadelphia, who aim to exchange knowledge and expand understanding of the discipline of Content Strategy. In order to achieve these goals, we endeavor to...

    • Educate and inspire content strategists;

    • Evangelize content strategy to the world at large;

    • Create community, large and small;

    • Showcase local and regional talent, and bring international talent local;

    • Enable job seekers, employers, and collaborators to find each other.

    We try to maintain a roughly monthly schedule of events for collaborative learning and talks with leaders in the discipline from the Philadelphia region and beyond. We have also been collaborating with other local groups interested in User Experience, SEO, and other related topics.

    Please join the conversation!

    Philadelphia's practitioners come from a wide variety of backgrounds, both traditional and new media. Most practitioners in the region do not have the title 'Content Strategist' but instead might have a title like:

    Web Editor

    Marketing Manager

    Product Manager

    Non-Profit Director of Communications

    Director of Community Engagement

    Writer

    Freelance Content Developer

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