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Content Marketing and Content Strategy: A Peaceful Coexistence?

Content professionals across the globe are flummoxed by the terms content marketing and content strategy. What do they mean? Is there a difference between them? How do they intersect and do you need to understand both to create great content? And is there anything you’re going to learn in this talk that’s going to help you do your job better? YES!!! Join Ahava Leibtag as she explains what you need to know in order to be a superhero content professional.

Ahava Leibtag is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

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  • Maureen S.

    Excellent presentation! Ahava - you mentioned you might share your slides - that would be terrific! Thanks Philly Content Meetup for another great speaker and event!

    July 25, 2014

  • Clare C.

    Terrific presentation! Buying the book TODAY. Thanks Philly Content Meet up for bringing us yet another great speaker and event. Thanks Ahava Leibtag for sharing your super smart, extremely useful thinking with us.

    July 25, 2014

  • Candice A.

    I absolutely loved the presentation and now I can pinpoint whats interfering with my content. Thank you!

    July 25, 2014

  • Douglas

    I'm running late. Hope my arrival doesn't interrupt.

    July 24, 2014

  • David C.

    Shoot! Stuck in backup on 95 N, can't get to meetup. I was really looking forward to this program.

    1 · July 24, 2014

  • Eric Y.

    Ddt I'm so sorry I'm not gonna be able to make it tonight. Look for Riley and Sonia, they will be there on boxters behalf.

    July 24, 2014

  • Amanda C.

    Finishing up a presentation at work!!!! I hope I make it!

    1 · July 24, 2014

  • Surera W.

    Looking to making connections and expanding my knowledge about content writing.

    July 22, 2014

  • Marvin W.

    We recently launched American Certified and are looking for help - including recruitment of dynamic bloggers, individuals to help curate our (product) content, senior level people who want to join the founder team. Here's a video about our business

    July 21, 2014

  • David C.

    As a technical writer, I long believed Content Marketing didn’t matter to me. Content Wrangler Scott Abel changed my mind: If we’re not actively marketing our content, he says, it will get stuck in a silo and be useless. Or something like that.

    3 · July 21, 2014

  • Mary G.

    ...really looking forward to my very first meet-up...

    1 · July 8, 2014

  • Beth W.

    This looks like a great event. Is there anyway to attend virtually?

    July 7, 2014

    • David Dylan T.

      Beth, unfortunately we're not set up for that kind of interactivity, but we'll look into adding that capability in the future.

      2 · July 7, 2014

    • Beth W.

      Thanks David. I knew it was a stretch. Content Strategy Meet ups are few and far between, especially in my area, so just thought I'd ask. Hope you all enjoy!

      July 7, 2014

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  • Think Company

    As a Content Strategy Partner, Think supports all our 2017 events.

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