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How Core Values Should Inform Your Content Strategy

  • Oct 15, 2015 · 6:30 PM
  • Bluecadet

One of the common questions brands ask about content is this: how do I figure out what to create? How will they find and create new, relevant content without straining their resources? Even individuals creating a personal brand face this question. In this presentation, Double Good Media founder Cecily Kellogg will discuss how to determine your core values and how to then use those values to inform your content strategy.

Event Timeline:

• 6:30-7:00pm - Networking

• 7:00-8:00pm - Presentation

• 8:00-8:30pm - Q&A

About Our Speaker:

Cecily Kellogg is a natural storyteller with years of public relations, marketing, and digital strategy experience. In 2007, Cecily founded Double Good Media, a boutique agency developing content strategies to help startups, businesses, and executives sharpen their marketing messages and build thought leadership. She’s a reformed blogger, a non-native Philadelphia evangelist, a mother and wife, and a writer with a book in process. She also has a slightly unhealthy relationship with social media and hair much pinker than it should be at her age.

Join or login to comment.

  • David C.

    I think I'm becoming a Cecily Kellogg groupie. Merges practical tips and theory for effective learning!

    1 · October 21, 2015

  • Karen H.

    Great information delivered in a great way.

    October 16, 2015

  • John W.

    Keeping it short, hard to describe the new insight gained by the first two meetups I've been too,this was another really good one.

    October 15, 2015

  • Marc G.

    Is there a location yet?

    October 12, 2015

    • David Dylan T.

      Yup! Bluecadet. 1526 Frankford Ave, Philadelphia, PA 19125

      October 13, 2015

  • Clare C.

    DANG! I have tix to Hamlet. Hope someone posts notes. Enjoy!

    October 12, 2015

Our Sponsors

  • Think Company

    As a Content Strategy Partner, Think supports all our 2017 events.

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