Are you designing your content strategy for users, or for people?
In our April 20th meeting, returning speaker Jack Molisani will share how the Content Strategy team at Facebook for Business enables customer success for billions of customers in over 100 languages worldwide.
In this meeting you will learn:
• How Facebook for Business sets the tone for their content
• Researches and identifies for whom they are writing
• The three voice principles of content at Facebook
• How crafting content is just the tip of the Content Strategy Iceberg!
In this session Jack will also share the Facebook case study that lead to a “V8 moment” that fundamentally changed his own approach to content strategy and his ability to enable customer success!
Special thanks to our sponsors, Think Company, and our host, Zivtech!
• 6:30pm - 7:00pm: Networking
• 7:00 - 8:00pm: Presentation
• 8:00 - 8:30pm: Q&A
About the Speaker
Jack Molisani produces the LavaCon Conference on Content Strategy and Tech Comm Management, which will be in Portland this October: http://lavacon.org (http://lavacon.org/)
Jack is also the president of ProSpring Technical Staffing, an employment agency specializing in technical writers and other content professionals, and he’s the author of Be The Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon's Career and Resume Best Seller list.
Note: Jack is donating a free registration to LavaCon as a door prize, so bring your business card for the drawing!