How to Create Scalable Content with Brian Durkin

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1010 N Hancock St · Philadelphia, PA

How to find us

The entrance to the building is inside Schmidt's Commons (formerly the Piazza)

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Details

Presentation Details:
We’ve all attended the inspirational sessions praising the importance of content. So now what? You still have an empty content calendar and no ideas on what to post. Well in this session we are actually digging into content creation.

The case study will teach us how anyone can crank out content with limited resources. We’ll also discuss how you can turn one content piece into several items over a variety which of mediums. From there we learn how to keep up and manage consistent social media profiles.

After attending this presentation you will feel inspired and equipped to do the following:
• Find ideas for content
• Leverage an idea for several content pieces
• Schedule out a social media campaign tied to that content

This is not another session only praising the importance of content. We’re going to get dirty learning the details on how to make consistent content a reality.

Speaker Bio:
Brian Durkin is a content strategist with experience in several industries including tech, nonprofit, and comedy. His focus is on email marketing, branded content, and SEO driven web copy. He’s been a member of the Philly Content Strategy Meetup for four years. Brian is a great resource to discover scrappy and creative ways to solve problems.

Schedule:
• 6:00 - 6:45pm Networking
• 7:00 - 7:45pm Presentation
• 7:45 - 8:00pm Q&A

Thanks to our sponsor, Think Company!