You’re working on your newest project. Maybe it’s a different storytelling technique, a product design system, or your latest personalization campaign.
And you can hear the monster growling under your bed: There’s so. much. information to work through.
You have about 13 different approaches you’d like to try, and they all feel like they have promise. No wonder the project is starting to haunt you.
But your next milestone is at your doorstep, your writers totally ghosted you, and you’re surrounded by spreadsheets that contain… even more information than what you’re trying to process in the first place.
Terrifying, no? It doesn't have to be.
When approached as a thought experiment, tarot cards become a powerful tool for seeking clarity, testing new ideas, and growing your systems thinking skills.
The practice of tarot isn’t only useful to fortune tellers and cartoon villains, and it’s more than just random chance.
Using tarot cards (plus some content strategy magic) can completely revamp how you work.
After starting with some of tarot’s basic principles, we’ll walk through using tarot as a framework to explore how giving your information some structure can completely change your story, simplify your systems, or even make people wonder if your brand can somehow read their minds.
That’s right — you, too, can be a content witch.
This talk is best for people who already have a basic understanding of content strategy, but if you’re still a beginner, you’ve got nothing to fear. Getting familiar with Brain Traffic’s Content Strategy Quad will help you set a solid foundation before we get together: https://www.braintraffic.com/blog/new-thinking-brain-traffics-content-strategy-quad
