Why Content is Critical to SEO (And Vice Versa!)

When it comes to content and SEO, the two are inextricably linked. If you’re optimizing a website, you’re getting your hands dirty in content marketing; and if you’re working on website copy, you’re impacting organic traffic and keyword rankings.

“Even if I manage a lifestyle blog?” you ask. Yep!
“What about product descriptions and PLPs?” Definitely.
“Not me,” you think, “My company’s website focuses on lead gen.”
We’ve got news for you, friend—you’re also doing SEO.

Whether you’re familiar with on-page optimization tactics or are brand new to the practice, the SEO team at Trinity will spell out the ways in which content marketing and SEO play together online.

You'll walk away with working knowledge of what SEO is, and the ways in which you can—and already are—influencing your site’s organic channel. We’ll educate you on best practices and considerations so you’re empowered to publish content that performs as well as it entertains and informs.

Speaker Bios:

Jessica Lister is an SEO Director who leads an awesome team of strategists at Trinity in the building of successful campaigns and rewarding relationships with our partners. She believes that marketing is the most interesting of all the sciences, and the most entertaining art form there is.

Jessica has designed and executed creative strategies for dozens of eCommerce and B2B brands: From Crayola and Wine Enthusiast Magazine, to Pep Boys and ShopNBC. She loves working from home in South Jersey, snuggling with her dog Waylon, and taste-testing her way through Philadelphia’s 50 Best Restaurant list with her husband.

Jay Mattison is the Technical SEO lead at Trinity.

Matt Vernot is a Senior SEO Analyst at Trinity constructing content strategies and helping to implement technical optimizations. He believes in the power of a well-executed marketing strategy to help connect potential customers with the underlying purpose of the brand- which results in lifetime customers.

Matt has created content strategies for several eCommerce brands includings: Elk Springs Resort, Paul Fredrick, & SoccerandRugby. He has also consulted for two activewear companies managing operations and marketing. During his free time, he can be found watching any soccer game available, carrying a camera on his shoulder, and cycling through Philadelphia on his way to another coffee shop.

Schedule:

• 6:45 - 7:00pm Conference line open, technical setup, mic check, etc.
• 7:00 - 7:05pm Announcements & speaker introduction
• 7:05 - 8:00pm Presentation followed by Q&A