Getting Started with Email Marketing on your WordPress Website

You have a site that was just launched or has been up for awhile. You've heard all the hype about building a list and using email marketing, but you aren't sure what to do or where to start.

In this presentation, we'll discuss:

• Choosing an email marketing platform
• Setting up your email marketing account
• Adding forms and popups to your website to get people on the list
• When to email people and what to say (welcome emails, standard campaigns, automations)
• Driving people back to your website and how your website + email marketing platform can support each other

I'll demo with MailChimp and MailerLite in this presentation, but you can use any email marketing platform.

Bring your laptop if desired, a notebook, pen and drink.

Looking forward to seeing you there!