Unlocking SEO Through Content Marketing: A Step-by-Step Guide

SEO is over-analyzed and over-explained. But it really comes down to 1 thing: how well can you connect your website to your audience? The gap between your website and your audience can be difficult to bridge. Fortunately, the best way to connect those two sides is through something that doesn’t require technical knowledge -- content marketing.

In this talk, Mark Rogers will walk attendees through everything they need to know to build a content marketing program that grabs attention from search engines. He’ll walk attendees through creating a content strategy, conducting keyword research, writing and optimizing content for SEO, and reviewing success metrics.

Learn more about our virtual mega meetup at https://wppittsburgh.com/fall-2020-virtual-mega-meetup/.