🍕🍺📱 - From Downloads to Active Users w/ SeatGeek, Gilt, bitly & iHeartMedia

RSVP HERE (https://admarketing.yahoo.net/Meetup_NYC-10-13-2016.html)

https://admarketing.yahoo.net/Meetup_NYC-10-13-2016.html

http://photos1.meetupstatic.com/photos/event/7/e/d/c/600_454592476.jpeg

Engagement is the new success metric. We will talk about strategies on how turn your downloads into active users and boost app engagement. Learn from our panelists and see what challenges you might face and which metrics are important to grow your app.

Speakers:

Dan Touchette: Director Product Management | Bitly

Adam Waxman: Product | SeatGeek

Rachel Longley: Sr. Product Manager | iHeartMedia

Sophie Huang: Sr. Product Manager | Gilt

Panel discussion includes:

• How to improve user on-boarding

• User activation tactics

• How to encourage users to return

• Important user lifecycle metrics

• How to eliminate churn and boost up mobile retention