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Research - as necessary and most important foundation for any UX project

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Milovan J.
Research - as necessary and most important foundation for any UX project

Details

Every design project should start with research, and should involve research even after project deployment.

Topics we adress in this meetup:

• What types of research exist?

• How we should conduct research and when? (hint: everytime!)

• What is enough amount of observation that affects design?

• How to migrate from "get-your-hands-dirty-right-now-and-fix-later!" approach to more evident-based, better-informed culture of continuous learning

• What is "Just right" amount of research?

Case Studies

• Our friends from SpiceFactory (https://spicefactory.co) will present their research in online banking project: how simple design decisions and improvements based on observations shaped up the product and increased business metrics

• How one facility failed miserably when trying to "digitize" their experience: an UX case study surprisingly made during vacation while observing staff on their daily duties

Again, we encourage you to actively participate in the discussion, present your stories and use cases, and make meetup an interactive experience, rather than presentation-based.

Join private Practical UX Slack channel and discuss about daily UX challenges, share resources and job offers - shoot a message to @violinar (https://twitter.com/violinar) and ask for invite!

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