Personas in-depth: the right way to analyze and segment users

Getting to know UX research technique of creating personas - imaginary but realistic description of an average user of your product.

Personas help the entire team be on the same page about the user and his habits - they are the foundation for other research techniques.

Some of the questions that will be addressed:
• Why are Personas important for the product, team and the whole company?
• How to create and define personas in your product?
• How to use Personas for other research techniques?
• How to use Personas in your design and development process?
• How to convince your team to use Personas and devote more time to user research?
• Evolution of once defined personas through time

We will demonstrate examples of existing Personas with their usage throughout the project. Our fellow Marko Aleksić (http://markiz.io) will present showcase studies from his work.

Resources of the month
Recommended reads from the field: books, essays, case studies, mailing lists, podcasts curated for up-to-date knowledge.

Join private Practical UX Slack channel and discuss about daily UX challenges, share resources and job offers: http://www.practical-ux.com/slack

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RSVP is mandatory as seating is limited.

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