Past Meetup

November PBTT: Optimizely 101

This Meetup is past

83 people went

Thrillist Media Group

568 Broadway, 5th Floor, Suite 506 · New York, NY

How to find us

Take the elevators on the right to the 5th floor, and then we're suite 506 on the left!

Location image of event venue


As we roll into November and a busy shopping season Prince Building Tech Talks brings us a set of talks on popular website optimization tool Optimizely.

Optimizely 101: Turn Data into Action

We capture so much data about our sites and users, but how do we turn that data into action? Optimizely is a website optimization tool that makes it easy for every business and organization to discover, create, and deliver the right experience for each customer.

In this Tech Talk we'll explore the capabilities of A/B testing with Optimizely, success stories from Optimizely clients, and how you can make your data more valuable. Julio Berm (údez (, Head of Media Division, and Dan Glazer (, Strategic Partnerships Manager, will be presenting. We want this Meetup to be as collaborative as possible, so bring your questions / comments / stories!

Check out a 2 minute demo of Optimizely here ( and read their blog ( for more information about what they do.

We'll also have Ryan Garner from Clearhead ( as a co-presenter to tell us more about how they're leveraging Optimizely and related technologies to fully utilize digital analytics and A/B testing practices in order to drive disruptive results, change and learning.

Plus, free pizza and beer!

We'll have 30 minutes of food and networking to get us started, then we'll jump in with both feet on the presentations.

--November 4th UPDATE below--

Matt Nistor (, a Senior Web Analyst at Gilt (, will also be joining us this evening as a presenter.

We're glad to add Matt to our list of presenters and hope that all attendees all can make it this evening.