Princeton Tech Meetup #31 w/ Glenn Gabe, President of G-Squared Interactive

Speaker: Glenn Gabe, President of G-Squared Interactive (GSQi)

Topic: Google Panda and Penguin: Uncovering Two Major Google Algorithms That Target Webspam and Low Quality Content

Agenda:

6:45 - Arrival - Snacks, Pizza and Networking.

7:15 - Introduction / Announcements by the organizers.

7:30 - Google Panda and Penguin: Uncovering Two Major Google Algorithms That Target Webspam and Low Quality Content - Glenn Gabe

8:30 - Open-mic to quickly promote your business or broadcast a need that someone in the group might be able to fill.

8:45 - Wrap-Up, discussion of Meetup, feedback and opportunities for improvement or future topics.

8:55 - End of formal part of meeting.

9:00 - Exit Venue and head to After Hours Party - Location: TBA

About the Topic:

Glenn Gabe of GSQi will cover Panda and Penguin in detail, two important algorithms that Google has created for tackling webspam and low quality content. Panda targets low quality content and Penguin targets unnatural links. The presentation goes deep into the signatures of each algorithm, how often they run, what their impact could be, and how to recover if your website is hit by them. Glenn will also present several case studies of sites that have dealt with algorithm updates (including both fresh hits and recoveries).

Attendees will learn what each algorithm targets, how to avoid getting hit, and then how to recover if a website is impacted by Panda or Penguin. Glenn’s presentation is full of actionable insights and is based on analyzing hundreds of sites globally that have been impacted by algorithm updates.

This session is extremely relevant for any business owner or marketing professional managing content production, linkbuilding, traffic generation, affiliate marketing, or ecommerce.

About the Speaker:

http://photos3.meetupstatic.com/photos/event/c/1/0/3/600_431389411.jpeg

Glenn Gabe is a digital marketing veteran with over 18 years of experience. During that time, Glenn has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. Glenn currently helps clients maximize their digital marketing efforts via SEO, SEM, Social Media Marketing, and Web Analytics. Glenn is also a columnist at Search Engine Watch, and a featured author in the Google Analytics Help Center. Glenn's latest posts can always be found on his blog, The Internet Marketing Driver.

http://www.hmtweb.com/glenn-gabe.htm