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Startup Session: The Making of Milanote

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A behind the scenes look at how this Melbourne based start-up went from idea to #1 on Product Hunt

Milanote is a visual workspace for creative thinking. It's used by designers, writers, marketers and other creative professionals from companies like Facebook, Apple, Uber, Dropbox, Google, Adobe, Sony, Nike etc.

Milanote launched on 7th Feb of this year and reached #1 on Product Hunt (, the front page of Hacker News ( and #1 for the week on Designer News ( It's also been written up on Lifehacker ( and The Next Web covered it while it was in beta.

In this talk Michael Trounce will reveal:

- the behind the scenes journey of how the product went from idea to launch
- the practical challenges faced from a product management perspective (pricing, roadmap, analytics, etc.)
- how the founders plan to grow the business over the next 18 months

Michael Trounce ( is not only one of the co-founders of Milanote but also the GM of Navy Design (, a UX design consultancy focused on health.

This month we're being hosted by the wonderful elabor8 ( folk.

Elabor8 provides training, facilitation and consulting services to companies looking to become forward thinking and adaptive. Our experienced practitioner coaches use Lean and Agile to help you deliver value to the customer faster: designing innovative products, delivering products more efficiently and technology ecosystems that enable you to focus on the customer not on the technology.