Kill your darlings - lessons on setting up to be objective from the get-go

We're back to IRL events!!! The wonderful Isobar will be hosting & presenting this topic in-person at their wonderful location in South Melbourne!

We'll be exploring how to be objective aka "Kill your darlings - lessons on setting up to be objective from the get-go".

Doors: 6pm
There will be a check-in for contract tracing purposes
Yes, there will be pizza and beverages
Kick off: 6:30pm
If there’s interest, a post session beverage somewhere nearby often happens!

We'll have a think about live-streaming the event, but for now please RSVP based on your likelihood to attend in person.

The challenge:
There is a general consensus that one should use user data to validate thinking and steer products in the right direction. But as you probably know all too well, the inputs that go into product roadmap decisions aren’t so neat and tidy.

There’s an endless onslaught of competing ideas and requests from executives, team leads, customers, and often a lot of personal investment in the ideas being suggested. With all this influence, how do you make sure the right signals are heard through the noise?

Our speakers have a slightly different angle on this problem because they work at an agency! Since they have the advantages inherent in being an agency and paid outsider, they’ll share how they set up an engagement from the get-go to promote better decision-making and ultimate project success – and how all this could be applied by internal client teams.

They will take us through a technique called the Diagnostic, which will help you get the buy-in from sponsors/stakeholders, alignment on the objectives & ways of working plus increase the likelihood of avoiding Hippos. This way you can focus on building a great and sustainable product.

Our Speakers

Jim O’Malley – Head of Strategic Design, Isobar Australia
https://www.linkedin.com/in/omalamo/

Jim has over 15 years of experience designing and leading the development of innovative products and customer experiences across digital channels. He has worked across multiple industries for start-ups and global brands, including Travel & Leisure, Pharmaceuticals, Health, Superannuation and Automotive.

Su Lim – Associate Design Director, Isobar Australia
https://www.linkedin.com/in/su-lim/

Su is an Associate Design Director in Isobar’s Products & Services team which exists to create and innovate new products and services that generate value and drive revenue.

Day to day, she collaborates with cross-functional teams to uncover opportunities then rapidly prototype, validate and deliver new digital experiences for a range of organisations, from start-ups to enterprises.

As a designer with 15 years in the industry, she is passionate about solving problems collaboratively, and strives to design experiences that are simple, effective and beautifully crafted.

Our Sponsor

About Isobar: Products & Services team
https://www.isobar.com/en-au

We are a global digital agency transforming businesses and brands through a creative use of digital. Our mission is delivering experience-led transformation, powered by creativity through our end-to-end service offering.

The team delivering the content for this Product Anonymous edition are the Products & Services team. A highly autonomous and cross functional arm of Isobar, offering deep expertise in innovating new products and services that quickly create impactful customer experiences and build valuable businesses.

The team works across the entire product lifecycle and provides innovation services for early stage idea direction, validation, and product and service development; with access to complementary services and partners; and an inherent bias towards action