Starting, Growing, and Leading in Product Marketing

MUST REGISTER ON EVENTBRITE: https://www.eventbrite.com/e/starting-growing-and-leading-in-product-marketing-tickets-64803858084

Welcome to the Boston Product Marketing Alliance's first panel!
Join us for our first Product Marketing panel as the Boston chapter of the PMA. In these panels, we will be covering topics specific to Product Marketing with help from our PMM peers in the Boston area. To start things off, we will be discussing how to find success starting in Product Marketing and growing throughout your career. We'll have set questions for our panelists to provide their own experiences and advice. This panel is perfect for those who are looking to start their career as a PMM or for those looking to get to the next level!

Details
Date:
• Tuesday, July 23, 5:00pm - 8:00pm

Location:
• Bullhorn Office - 100 Summer St. 17th Floor, Boston, MA 02110

Schedule:
• 5 - 6 PM - Check-in and networking (with appetizers and drinks)

• 6 - 7 PM - Panel Discussion & Q&A:

Kelly Esten, Senior Director of Product and Partner Marketing, Toast

Aaron Brennan, Director of Product Marketing, airSlate

Parag Pathak, Team Lead, Product Marketing, IBM

Jonathan Bedard, Vice President of Product Marketing, Bullhorn (Moderator)

• 7 - 8 PM - Networking and drinks

Our Panelists
Kelly Esten, Senior Director of Product and Partner Marketing, Toast

Kelly Esten is the Senior Director of Product and Partner Marketing at Toast. She is responsible for translating customer needs into the product roadmap and launching new products and partnerships. She comes to Toast having spent the last six years at EnerNOC building Product Marketing there from the ground up as well as leading Enterprise Sales, building their go-to-market for their Energy Intelligence Software platform. She began her career at UBS in sales, finance and strategy roles. She has an MBA from the Tuck School at Dartmouth and a B.A. in Environmental Science from Dartmouth College.

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Aaron Brennan, Director of Product Marketing, airSlate

Aaron Brennan is the Director of Product Marketing at airSlate, where he is responsible for the customer journey experience and driving better, more active user experiences from interest to 10 years into the product. Aaron has been a product marketing manager for nearly a decade at companies like Google Launching Google+ and Google Glass to LogMeIn working on LastPass, LogMeIn Pro, and LogMeIn Central as well as a couple of startups like HelpLightning and RedPoint Global along the way.

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Parag Pathak, Team Lead, Product Marketing, IBM

Parag Pathak leads go-to-market efforts for solutions focused on Security and Artificial Intelligence at IBM Security. He is a passionate, data-driven marketing leader who enjoys understanding complex industry and customer challenges and helping organizations deliver exceptional customer experiences. Prior to IBM, he held leadership roles at various enterprises and startups focused on driving big data, cloud, digital transformation and customer journey analytics solutions to market. He also teaches a course on “Fundamentals of Product Marketing” at the Isenberg School of Management MBA program. He is an avid traveler and a foodie, and you can usually find him visiting a new country or trying new cuisine.

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Jonathan Bedard, Vice President of Product Marketing, Bullhorn (Moderator)

We can't wait to see you there!