User Research & the Product Cycle with Deezer and Spideo

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Ujala will give you a full overview of what User Research encompasses, and what methodologies can be used to gather data that help create better products. She will explain how the research was started leading to its current scope at Deezer.

Ujala and Elize, together they will elaborate more in-depth on a concrete use case for Flow and its new experience, a feature on which Ujala & Elize worked together: the data they collected, the issues they faced, the solution that was built and iterations they have worked on after. When people talk about "it takes a village", it definitely resonates with the product development process.

Elize will then go into more detail to explain how working with recommender systems & APIs as a product affects the end user, the risks of the echo chamber and balancing this with serendipity. She can show examples of how to apply transparency when working with user data.

Meet the Speaker: Elize Bosker

Elize has been working in tech for over 10 years and currently heads up the product team at Spideo. Spideo specializes in personalization solutions for creative industries. Before joining Spideo, Elize led the product development of "Flow" on Deezer and implemented new engagement features on the North European websites of Viacom in Berlin. Elize believes in the power of sharing knowledge and wants to empower others to do the same.

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Meet the Speaker: Ujala Anis

Ujala currently leads the User Research team at Deezer, and has been working as a researcher in tech, communications & media for over 8 years. Before joining Deezer, Ujala worked at the BBC & the London School of Economics. Ujala believes in the power of research & data w to solve complex business problems & create better products.

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