Webinar: How to Build and Use Buyer Personas by Criteo Sr PMM

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Product Management today is the hot trend that everyone wants to be a part of. And there's lots that you can learn from established professionals. So when you're starting out your Product Management career, how should you go about it? What are the key tools you need to consider?
Come find out this Thursday with Riana Zimmerman from Criteo.

Main takeaways:
-Learn how to build a set of buyer personas tailored to your product
-Learn how to source information for the personas, and key questions you should ask interviewees
-Learn how you can use buyer personas to drive customer-centricity in your organization

Meet the Speaker: Riana Zimmerman

Riana Zimmerman is a Senior Global Product Marketing Manager at Criteo in New York. She has previously worked as Product Marketing Manager at Smart Ad Monetization Platform. Riana became a Product Manager and found that her wide range of skills was a perfect match for a career in product.

View the Speaker's LinkedIn (https://www.linkedin.com/in/rianazimmerman/)

Get the FREE Product Book here (https://prdct.school/2CMSqF1)

Get Your Tickets (https://prdct.school/2NJUL6a)

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