PS #11: Using UX Research Effectively, with Sunrise's Becca Hare
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It’s no secret that great design rules digital product development these days. Not only does your app need to be incredibly easy to use and understand, but it has to be absolutely beautiful, too. Unfortunately, this isn’t always something designers can do in a bubble, without the guidance of deep insights or data.
That’s where a great UX researcher comes in, and one of the best in the biz is Becca Hare (https://twitter.com/beccamhare). Formerly of Foursquare, Becca now heads up design research for one of the most beautiful and intuitive products in the game: Sunrise (https://calendar.sunrise.am/).
At our next meetup, Becca will share secrets on how to use UX research thoughtfully, efficiently, and effectively - helping designers make smarter decisions and enabling them to create an overall improved UX and pleasant experience for a product’s users. She will also answer the age-old question: "Does my startup need a researcher?!"
This is one you don’t want to miss.