Effective product strategy: a Xero case study

Often Business Strategies have goals like growing revenue by x% or entering a new market. In his talk Franck, will cover what you need to draw the links between your business strategy and your product strategy. He will dig into what you need to consider when building a complete picture for your product strategy. He will also use a real case study from Xero to show examples and walk you through what was the outcome of the process.

Come join us online to hear from Franck and be prepared for a lively and informative conversation. Feel free to bring dinner & drinks too :-)

--- About our Speaker ---

** Franck Bassy is currently a Product Manager at Xero. He is passionate about digital products and the role they play in our day-to-day lives, how they solve problems and create positive change. He has worked in France / Vietnam / New Zealand and in start-ups / consulting companies / large enterprises with a specific interest in SaaS products. He is now Product Manager at Xero, looking after parts of the small business platform in the retail and ecommerce space. His past companies include Unleashed Software, Vend, NZTA.