Product to Product: Are your North Star Metrics leading you south?

**PLEASE SIGN UP AT: https://www.eventbrite.com/e/product-to-product-hosted-by-roadmunk-brooklyn-edition-tickets-61811269170**

Product to Product, an event for/by product people, hosted by Roadmunk is coming to Brooklyn!

We know PMs love community-building and learning from each other. This free event is one part panel discussion (and maybe friendly debate?), one part Q&A, one part mix and mingle, and all parts no-BS.

Join us at our next event where we dig deep into the question: Are your North Star Metrics leading you south?

North Star Metrics can help you drive sustainable, customer-first growth. But when you mistake a North Star Metric for any old star on the product sky (or worse, a vanity metric), it can lead you astray. With the wrong North Star Metrics, entire teams can end up chasing the wrong goal by ignoring real user needs and mistaking the real core value of the product.

How can teams choose North Star Metrics that reduce churn and measure progress the right way? What does it look like when the North Star Metrics don’t reflect the right priorities? Our panel guests will be tackling these questions + more.

Come for the free food and drinks, stay for the engaging panel and debate.

Attendees will also be eligible to win a pass to the INDUSTRY Conference in Cleveland!

The Product to Product lowdown

When: Thursday, June 20th from 6:30 - 9:00 PM

Where: The Brass Factory, 185 Wythe Ave, 2nd Fl, Brooklyn, NY, 11249

Cost: FREE!

Speakers:

Luxi Huang

Lucy leads the product team at CB Insights, a market intelligence platform that helps Fortune 1000 and top VCs spot market trends and growth opportunities. She is responsible for leading product strategy, roadmap, and the development of CB Insights' product roadmap. Lucy built the product team from the ground up, and enjoys empowering her team to build products that matter to clients (we are hiring:https://boards.greenhouse.io/cbinsights/jobs/105547). Lucy is a Cornell alumna and previously worked at EY, Goldman Sachs, and Marketing Evolution.

Sepand Norouzi

Sepand is the Product Manager who leads growth efforts for Spotify’s free-tier. Since the beginning of his career, he’s been focused on gaining a deep understanding of how users think about and interact with tech products. He’s used this continuously evolving understanding to take a human approach to growth by focusing on driving value to users in order to positively impact business metrics. Previously, Sepand led the product team in charge of increasing Spotify premium subscribers during the ascent from 65M to 100M. Before joining Spotify, he helped build out the growth team at Yelp, where he led some of their most impactful top-level initiatives.

Jo Engreitz

Jo started her product career at an early-stage health tech startup and has since worked across the seed-stage, growth-stage and post-acquisition spectrum. Currently, she leads the product growth team at Frame.io, helping video professionals discover and unlock their collaboration superpowers. Jo is a proud Cornell alum, and equally attributes her education to the Reforge and NYC product communities. Visit her website at https://josephineengreitz.com/.

Hosted by:

Latif Nanji

Latif Nanji is the co-founder and CEO of Roadmunk, a SaaS platform that enables product managers from organizations such as Spotify, Citibank, Sonos, and Nike to create, manage and share their strategic plans & roadmaps. Latif’s entrepreneurial chops extend beyond Roadmunk. He co-founded Pragmatic CEO, a Toronto meetup for tech entrepreneurs, and Pokerspace.com, an online social network for poker players. As an entrepreneur, he has raised over $6 million in funding. Outside the office, he enjoys climbing rocks, skiing, reading about the latest on technology science and meditating in float tanks.