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The Lean Product Playbook by Dan Olsen

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Hosted By
Prabhakar G.


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Product Austin is excited to have Dan Olsen ( share the key ideas from his new bestselling book The Lean Product Playbook ( Most of us are familiar with Lean Startup and its valuable concepts, such as product-market fit and the build-measure-learn loop. However, many product teams run into challenges when they try to adopt Lean Startup principles because they lack specific guidance on what to do and how to do it. The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. In his talk, Dan will describe an actionable model for product-market fit and a 6-step process that explains how to rapidly iterate based on customer feedback, illustrated with real world examples.

Speaker Bio: Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with companies to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at social networking pioneer Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan wrote the bestseller The Lean Product Playbook, published by Wiley, and organizes the Lean Product & Lean UX Silicon Valley Meetup.

Many thanks to Capital Factory ( for hosting and CraftsmanPM ( for sponsoring the event.

Please note: If you arrive early, food (Pizza) and drinks (soda) will be available. The front desk members at Capital Factory can validate your car parking at the Omni Hotel garage (brings down your parking to $5 for the event).
Capital Factory
701 Brazos St Fl 16 · Austin, TX
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