Connecting Market Segments and Value to Price
Pricing is where you and your customer have to agree. All of your product's features and benefits, your personas and value messages, your business model and revenue generation come to a point with your pricing.
Learn what questions to ask about your pricing for 2018 and explore ways to get to the answers.
Steven will cover the key business questions and strategic choices for pricing, the importance of innovative pricing models, the emerging role of data and analytics in pricing and best practices you can put to work right away.
Steven Forth, Co-Founder at TeamFit & Partner at Ibbaka.
Steven has been identified by OpenView Labs as one of the world's leading experts in software pricing. He has advised companies large (Fortune 100) and small (5 person start-ups) on pricing strategy and execution. HIs passion is the monetization and pricing of early-stage innovation. Ibbaka is pioneering ways to combine design thinking, data models and analytics to drive pricing innovation.
Steven also leads the LinkedIn Design Thinking Group and is a Co-Founder of the skill management platform TeamFit. Check out his skill profile.