Design as a Differentiator

Design for PM - Maximizing Design to Deliver Customer Value

More than ever, design is a differentiator in the success of a product. AirBnB, Apple, Uber, Slack and many more companies have put design at the forefront of their work and reaped the rewards with market dominance.

Design is more science than art, but being able to speak the same language is what will allow product teams to deliver great outcomes.

In this talk, Ernie Bin, Director of Design at Clio will introduce how to land on design principles that will align your team around design decisions, and how to give feedback to designers to get better results rather than rolled eyes. As a PM, learn how to leverage design to maximize customer value.

Doors open at 5:45pm with presentation starting at 6:15pm. Location is on the 14th floor at the ACL office.

Speaker Bio

Ernie Bin is the Director of Design at Clio where he oversees a team of 14 designers and researchers. Prior to Clio, Ernie lead the Design discipline for Blast Radius’ West Coast practice, serving clients such as Nike, The North Face, Lululemon, Microsoft, and Apple. He also worked as the Design Lead on http://xbox.com and Xbox Music for Web where he learned valuable and painful lessons.