Introduction to User Story Mapping

User Story Mapping keeps you focused squarely on your customer's needs while you plan your product's features and releases.

It's a great way to drive shared understanding of your customer's end-to-end product experience, without getting lost in feature arguments.

Join us for a one-hour introduction to User Story Mapping. By the end of this session, you will understand how to apply this simple but powerful technique to your own product management practice.

Martin L’Heureux

Martin began his career as a developer with a taste for strategy. Over the following years, he moved into Business Analysis and Product Management. His passion is understanding the customer needs (both practical and emotional) and helping teams deliver extraordinary experiences through agile practices. Martin has worked on customer experiences for both startup and Fortune 500 organizations. He is active in the community as a member of the Calgary Agile Methods User Group and co-organizer of the Calgary Product Manager’s Meet Up. He once started a robot uprising.

Chelsea Watson

Chelsea is currently Senior User Experience Architect at Critical Mass, where she creates digital customer experiences for a wide range of local and Fortune 500 clients. She is a passionate voice for the customer and enjoys diving deep into complex challenges. Her approach combines visual communications, information architecture, inbound marketing and technical writing. Chelsea loves exploring new places and has visited over 25 countries so far.