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Come and join the Australian Product Management community for a massive social and informative event as we discuss some ideas about what it means to be “Product-Led”.

This years Product Party unites the communities of Product Talks, Product Women, Product Mavens, Product Book Club and Product Anonymous – this is the one meetup to rule them all!

Everyone loves a good party, and this one is to celebrate with each other another brilliant year for Product!

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** What is the theme? **

“Can you have Product Led Growth without a Product Led Culture?”

The idea of Product Led Growth is that the ability for a product to directly drive customer acquisition, conversion, and retention. It empowers a customer to start getting value from a product even before they have formally started to be a customer.

The question that we are considering here is whether this is a just a technique that can be followed, or does it require an organisation to experience a Product Led Transformation to deliver a Product Led Culture throughout the business as well.

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** Guest Speaker **

We are delighted to have John Cutler, Product Evangelist at Amplitude. He is prolific on Twitter and Medium, with awesome stories to share.

John is keenly focused on user experience and evidence-driven product development. He mixes and matches various methodologies to help teams deliver lasting outcomes for their customers.

“Team tetris and the feature factory will only take you so far. Cross-functional teams desire so much more, and my passion is helping them get there. It’s a win/win for the front-line teams, the business, and the customer and user.”

John currently works as Product Evangelist at Amplitude where he coaches hundreds of current and future customers on being more impact focused. As a former UX researcher at AppFolio, a product manager at Zendesk, Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products.

https://www.linkedin.com/in/johnpcutler

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** Where is the Event? **

The Product Party will be an online event via Zoom.

While being locked down over the past year has been a drag, it has taught us that we can still have fun together, event when we are separated by distance. So, to bring together several cities at the same time the Product Party will be run via Zoom.

You must pre-register with the zoom link provided once you RSVP to access the event.

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** Event Sponsor - Amplitude.com **

This year’s Product Party is proudly sponsored by Amplitude.

Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioural Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes — from loyalty to lifetime value — and intelligently adapt each experience in real time based on these insights.

Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers, including 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?”

Website: https://amplitude.com/
LinkedIn: https://www.linkedin.com/company/amplitude-analytics/
Twitter: https://twitter.com/Amplitude_HQ

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