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Hi Product People,
are you talking to your users every week? Or rather every (other) month or "when it's needed"? Are you struggling to change that and/or convince your team to change that?
Making use of the "everybody-remote-world" we'll have another virtual edition and are excited to welcome Teresa Torres to ProductTank Amsterdam. Teresa is a Product Discovery coach, speaker, and recently published her long-awaited book, adding "author" to her impressive resume. She'll join us from Portland in the US and will share how to make discovery a continuous habit instead of an irregular one-off. Please RSVP to get the Zoom link to attend this meetup.
ABOUT THE TALK
The What & Why of Continuous Discovery
Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.
ABOUT THE SPEAKER
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the recently published book Continuous Discovery Habits (https://www.amazon.com/dp/1736633309) and blogs at www.ProductTalk.org.
- Welcome & Updates
- Talk by Teresa Torres
This event will be held in English.
To get the Zoom link, please RSVP to attend this meetup.
See you online!