After the first ever World Product Day last year – featuring an incredible 90 local, in-person, events all over the world (Belgrade being one of them) – we’re bringing it back on May 15, 2019! Our aim is to raise awareness of and appreciation for the craft of product management and our global tribe of product people!
Belgrade’s second edition will be all around collaboration, usability and finding a sweet spot for placing your products on the market. We’ll have 2 talks about product management, design, and user experience followed by a panel with all the speakers.
▶ Location: ICT Hub (Kralja Milana 10, Beograd)
▶ Date: 15th May 2019
▶ Start: 18:00
☞ HOW TO RECOGNIZE AND MEASURE SUCCESSFUL BLOCKCHAIN PRODUCTS
Petar Atanasovski, Product Manager @ MVP Workshop
What are important product metrics, why and when it matters to have them? How these metrics evolve through different stages of the product life cycle? What makes it different for decentralized business models? How blockchain products can overcome the chasm and which trade-offs are we ready to make? Let’s deep dive in the blockchain technology from a product perspective putting hype aside and exploring real use-cases.
☞ JOBS TO BE DONE FRAMEWORK
Marko Jevtic, Executive Producer @ Nordeus
How much do you really know your customers and competition? In this session, we'll talk about the Jobs To Be Done framework and how you can use it to make your marketing more effective and innovate more successfully. When we buy a product, we essentially “hire” it to help us do a job. If it does the job well, the next time we’re confronted with the same job, we tend to hire that product again. And if it does a crummy job, we “fire” it and look for an alternative. This concept of Jobs To Be Done (JTBD) was popularised by Harvard Business Professor, Clayton Christensen (the same dude behind The Innovator’s Dilemma) in a 2007 MIT Sloan Management Review Article: https://sloanreview.mit.edu/article/finding-the-right-job-for-your-product/
☞ THE FINE ART BETWEEN PROCESSES AND RELATIONSHIPS
Panel moderated by Milica Ivic, COO @ Limundo
We’ll have 4 people from the industry discussing how to form the team and build the product for a time to come. We’ll be talking about the importance of finding the right balance between processes and relationships within the team members and departments, as well as how to really ship value to your customers, starting with your company culture and your own internal organization.
ProductTank Belgrade provides an opportunity for Product Managers in Belgrade to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.
Please RVSP if you’re coming since space is limited to around 120 people.
Feel free to learn more about the worldwide events here: http://worldproductday.com/