Your Customers Can Tell You What They Want

In this interactive session, Urko will walk us through the six steps that every product team can execute in some capacity to turn innovation into a repeatable business process that consistently delivers results.
Urko will also discuss how JTBD can help product teams:

1. Redefine the target market for innovation success
2. Understand customer needs
3. Prioritize customer needs
4. Segment markets
5. Evaluate market opportunities
6. Conduct focused brainstorming
7. Integrate JTBD with Agile and Lean processes