ProductTank DFW - Modern Product Discovery

Join us for our August edition of ProductTank! Up this month -

Modern Product Discovery: An Experimentation Crash CourseKen Hanson, Modern Message

This talk will cover:

1. Experimentation's rise to popularity
2. Metrics to focus on for sustainable growth of a product
3. Hypotheses design
4. Experimentation pipeline management
5. Popular tools
6. 2 real world examples of product experimentation that dramatically lifted metrics and informed the product team's next efforts.

Ken is a front-end technologist, entrepreneur, growth engineer, and product manager with 10+ years of experience in the agency and product world. His client list ranges from stealthy startups to big-name brands such as NYT, Match.com, Chipotle, People Magazine, and Southwest Airlines. He currently works for Modern Message, a Dallas company disrupting the apartment and leasing space by gamifying the resident experience.

As always, refreshments and networking start at 6:30pm and talks will start at 7pm.

Big thanks to our sponsor this month, Improving (http://improving.com/location/dallas)!