Building digital services in co-creation with users, Case PIIK

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We are pleased to welcome Mareena Löfgrén, currently responsible of service development and leadership at Mainioco.

THE TALK:
Building digital services in co-creation with users, Case PIIK

Many people are pondering with how to test ideas and bring them to market. Mareena will share her story and introduce practical steps on turning ideas into business concepts. Talk will hold elements like
- Refining and testing an idea
- Building great teams
- Continuous product development in co-creation with users
- 60% of brand, 40% of tech
- Launch, continuous development and maintenance
- Exit - proven business concept transfer to next teams

THE SPEAKER:
Mareena Löfgrén has experience in multiple digital service creations and bringing them to market. Klemmari, Palveluseteli and PIIK have all been created through the co-creation model. They are all built on the principle of 60% brand and 40% of tech. This formula has been successful in engaging end-users into development. Get to know Mareena through Linkedin https://www.linkedin.com/in/mareena-l%C3%B6fgr%C3%A9n-89313543/.

SCHEDULE:
16:00 - Arrival, coffee & tea
16:10 - ProductTank introduction & few words from the sponsoring host
16:20 - Speaker talk
17:10 - Q&A, Networking
18:00 - Closing

OUR HOST & SPONSORS:
We are kindly hosted by Crazy Town Jyväskylä.

We are still looking sponsor for drinks & snacks. Contact Markus Pelkonen if you are able to help with these.

This meetup is curated by Markus Pelkonen.