Past Meetup

"Growth Hacking" - an introduction for product people with Chris Long

This Meetup is past

100 people went

CyberLab

Haid-und-Neu-Straße 20 · Karlsruhe

How to find us

In der Hoepfnerburg links am Pförtnerhäuschen vorbei, NICHT den ersten Eingang, sondern geradeaus um das Gebäude herum zum 2. Eingang. Take a left at the gatehouse, do NOT take the first entrance, continue around the building to the Cyberlab.

Location image of event venue

Details

Chris Long, Product und Growth Leader, wird uns in "Growth Hacking" einführen und dabei von seinen Erfahrungen als Shopify's Product Growth Lead sowie als Teil des New Product Development-Teams bei Booking.com erzählen. Wir freuen uns sehr, mit Chris einen der weltweit bekanntesten Köpfe zu diesem Thema bei uns begrüßen zu dürfen! Er kann aus einem großen Erfahrungsschatz schöpfen und freut sich auf den Austausch.

Dieses Mal hat uns das Cyberlab zu sich in die "Church" eingeladen und Axoom sponsort Essen & Getränke.

Die Keynote und die anschließende Diskussion werden dieses Mal auf Englisch sein.

Ablauf:
Ankommen gerne ab 17:30
18:00 - 18:45 Intro "ProductTank", anschließend Keynote von Chris Long:
"What product folks need to know about growth hacking - An introduction to "growth hacking" for product managers. Including how to think about growth and why it matters"
18:45 - 19:15 Diskussion im Fishbowl-Stil
Im Anschluss ist noch Zeit für Gespräche bei Bier, alkoholfreien Getränken und einer kleinen Stärkung.

Eine Bio von Chris Long findet ihr unten.

[English version:]
Chris Long, Product and Growth Lead, currently with booking.com, ex-Shopify Product Growth Lead, will visit us all the way from Amsterdam to talk about "Growth Hacking". What it is and what product people should know about it. We're very excited to have Chris with us, as he is one of the most prolific and renown people in this area. He'll share his experiences leading growth at two of the internet's biggest companies, Shopify & booking.com.

The Cyberlab Karlsruhe will host us in their "Church" venue and Axoom will sponsor food & drinks.

Schedule
Arrive from 5.30pm onwards
6 - 6.45pm Intro "ProductTank" + Keynote by Chris Long:
"What product folks need to know about growth hacking - An introduction to "growth hacking" for product managers. Including how to think about growth and why it matters"
6.45 - 7.15pm Fishbowl-style discussion
Time for networking with drinks & snacks

This time the talk and the exercise will be held in English.

_______
Chris Long is currently part of the New Product Development team at Amsterdam-based booking.com. Prior, he led and developed the product growth team at Shopify. With a background in product management and development, he is in a unique position to combine product and growth. He describes himself as "a product and growth person with a focus on optimization and tweaking. I'm not a growth hacker looking for “silver bullets.” I find opportunities through data and user research that can change the slope of our growth in a sustainable way. My goal is to increase the number of people getting value from the product."