The 411 on Product MARKETING with Steve Robins

For Product Tank #23 we've lined up thought-leader Steve Robins on the topic of 'product marketing' as it relates to product management. We product people may build nice toys, but where does product management’s job end and where does product marketing start – or should they work hand-in-hand? Steve is going to help us explore this question and many other facets of the topic. If you're a product professional, this is an area you need to understand.

An experienced product marketer, Steve is president of the Boston Product Management Association, ProductCamp Boston, and helped co-organize ProductCamp ON>LINE. He leads product marketing at HqO. Previously, Steve was a strategic marketing consultant and held product marketing and marketing leadership roles at Building Engines, FirstBest (now part of Guidewire), EMC Documentum and KANA Software.

Be there. Grow your skillz.
Curtis & Reid