We are pleased to announce our next event!
## Schedule ##
_ 18:30 - Check In
_ 18:45 - Welcome Note
_ 19:00 - Shadi Mahassel - Problem-Solution Fit
_ 19:45 - Tiago Craveiro - Killing legacy systems and the path to innovation
_ 20:30 - Coffee Break
ProductTank provides an opportunity to exchange ideas and experiences about Product Management, Business Modelling, Metrics, Usability and all the other things that get us excited! Whether they're your work or you're just curious, you are welcome!
We look forward to seeing you there, and please do spread the word!
## Shadi Mahassel - Problem-Solution Fit ##
Co-Founder & CEO of SURFnCODE
Before you think about Product-Market fit or an MVP, check if you have a valid idea that solves a real problem. Find out what the audience for that problem would be. Discover what solution would work best. In short, make sure you reach Problem-Solution fit.
This is the step to take before thinking about building a product, because the world is full of good ideas that weren't enough to create sustainable businesses. So don't get too attached to your idea just yet - make sure it answers a viable problem and confirm you can create the right solution for the right audience. This validation before execution is a crucial step both pre-funding (so you have a viable solution, with proven feedback from potential customers, to show investors) and post-funding (so you don't start building blindly).
Shadi is Co-Founder & CEO of SURFnCODE, a product studio that partners with hand-picked founders whose missions we believe in to create new products and scale teams into standalone businesses. Previously, Shadi was VP Product at Veniam building solutions for connecting vehicles to the cloud, critical for the future of mobility and smart cities. Prior to that Shadi was responsible for building and managing Skype WiFi and leading its growth as it became Skype’s second most downloaded app and subsequently as Principal Group Program Manager at Microsoft leading the development of Microsoft Connectivity applications for consumer and enterprise. Shadi has been a founder, advisor and investor in innovative technology companies in mobile communication media and e-commerce. He is active in the startup community in Silicon Valley, London and Porto as an investor and advisor.
## Tiago Craveiro - Killing legacy systems and the path to innovation ##
CoFounder & Chief Product Officer @ HUUB
Some companies still rely on legacy systems, yet those represent a barrier to change, forward thinking and ultimately innovation. Killing legacy systems is not just a technological challenge, is also a path that startups must take to adapt when scaling.
Tiago is an Industrial Engineering and Management master graduate that joined the entrepreneurial world just after finishing his studies in 2014. Along with HUUB, he has also co-founded two healthcare related startups: iterar.co - a digital healthcare studio - and knok healthcare - an on-demand primary care marketplace. During this period he has been enrolled on business development, product management and fundraising functions. He’s currently doing a second master in Data Science and is responsible of managing Product at HUUB.
## Sponsoring ##
We'd very much like to thank Feedzai for sponsoring the event with its venue and the coffee break, it helps making events like this a reality.