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A Playbook for Improving Product-Market Fit by Dan Olsen

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A Playbook for Improving Product-Market Fit by Dan Olsen


Most products fail to deliver enough customer value. Product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to:

1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers

Dan will illustrate these concepts with real-world examples and a comprehensive case study. Come learn how to turn product management into more of a science than an art to improve your odds of success.

Dan Olsen is a product management trainer, consultant, and author. His passion is helping others build successful products that customers love. At Olsen Solutions, he works with CEOs and product leaders to help build strong product teams. His clients include Facebook, Box, Walmart, Uber, Amazon, Medallia, and One Medical Group.
Dan is the author of the bestseller The Lean Product Playbook, published by Wiley.
Prior to consulting, Dan was a product leader at Intuit and several startups. He earned engineering degrees from Northwestern and Virginia Tech and an MBA from Stanford.
Dan lives in Silicon Valley, where he founded the monthly Lean Product Meetup in 2014, which has over 9,500 members.

And, because we can't easily create links, here are the URL's for easy access:
Dan Olsen:
The Lean Product Playbook:
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