Marketing vs. Product Marketing vs. Product Management

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A lot of us are questioning ourself what is the difference between marketing, product marketing, and product management role. Do we need the product marketing role if we have a product manager? We have the marketing team and we have the product team. Who is responsible for the customer interviews? When is the right time to separate the product marketing from marketing and product management?

This time we have three speakers, each for one of the mentioned role.

Andrej Škraba is Head of Marketing at NiceHash. Andrej specializes in marketing strategy, brand positioning & corporate communications, content marketing, social media marketing with emphasis on community management and influencer marketing. At NiceHash, he is also responsible for customer research and market analysis. He doesn't like modern and overcomplicated approach to marketing and likes to think that marketing philosophy is in fact very simple.

Marko Vrbnjak is Product Marketing Manager at NiceLabel. Marko has been wearing many hats during his career: software developer, sales engineer, product manager and product marketing manager. He has years of experience creating, launching, marketing and sunsetting products in the global market and how (product) marketing can impact the business performance.

Urška Herbst is a Product Manager at Zemanta with technical background and passion for advertising. She has been in the business for the last 5 years, leading product development and launching new products in the market. From the original idea, shaping the technical solution and selling it to the end market, that’s the whole package of a product person and what she does when building products that people love using.

The event will be moderated by Mateja Rajter, VP of Product at Cleanshelf.

We'd like to thank mBills and Zemanta for all the support they are providing to make it happen!