Getting back to basics with User Stories

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User Stories, we've written hundreds, and probably seen thousands, but are we getting them right?

PM-turned-founder Sofi Newsham will take us back to basics to define what a user story is, how to write one, and why they matter.

Handling difficult stakeholders, pressure from management, time restraints and the answer being obvious are all common excuses for squeezing a task into a user story framework, rather than framing the users problem.

Using real examples from large corporations we'll explore how taking a step back to really think about your user stories can help you think like your customer and build a solution they'll love.


Talk length will take 30 minutes followed by a Q&A session and networking. Location to be confirmed.


In her time as Product Manager, Sofi worked for companies such as Travelex, World First, Just Eat and Upsuite. She's provided much of her value to companies within FinTech and Marketplace operators, but has significant experience across startups and funded companies.

Today she is cofounder of TechEurope, a Product Management agency that works with various clients across the globe. She's travelling Europe with her husband and Product Owner, Adam to add value through interesting Product Management talks and surgery hours.