ProductTank Tbilisi | February 25, 2021

Hey Product People,

The next ProductTank Tbilisi meetup will take place online – in Zoom and Facebook Live. It will be dedicated to Measuring Design. We have brought together a group of speakers to talk about different aspects and applications of design metrics:

• Heidi Taperson, Senior Product Designer at Qminder, previously at Veriff and Toggl
  Heidi is passionate about building digital products – providing delightful user experience while solving complex business problems. She's been involved in product development for over 8 years.
  Talk title: How to measure the impact of design?
  In the talk, we discuss how to use metrics to demonstrate the impact of design in a tangible way, make design decisions and connect the dots between design and business growth.

• Anano Sharashenidze, Lead Product Designer at Adjarabet.com
  Anano has been working as a UI/UX designer for the past 3 years. She has started working at Adjarabet 9 months ago and has become part of Product Management team. Currently, she is working to enhance and improve user experience, develop new features and deliver intuitive interfaces.
  Talk title: Design Metrics and Data
  In the talk, Anano will share how her team uses data to improve user experience.

• Khatia Gagnidze, UX/UI Designer and Researcher at MY.GE
  Khatia is a UX/UI Designer with several years of experience in this industry. Besides small projects, she's worked for the location-based Social platform called Feedc. Currently, she's designing the user experience and interface of Mymarket, the largest e-commerce platform in Georgia.
  Talk title: Simple Method to Analyze User Flow
  The talk is about an interesting method for measuring user flows in a quantitative way, which can be helpful while redesigning a website or an app, simplifying frequently used flows, or during the negotiations with stakeholders.

The moderator of the meetup is Nata Kostenko. Nata is a Service Designer at Tilt the Scales. She helps businesses scale from duct tape and bubblegum to building capabilities. Besides, Nata is passionate about sustainability, innovations, and female empowerment.

The working language will be English.

After the talks and the panel discussion, we'll move from Zoom and Facebook Live to Wonder, a special platform for online networking.

See you on February 25 at 20:00 Tbilisi time!

ProductTanks are always free to attend, but please register here at Meetup.com and RSVP to confirm your attendance and to receive Zoom link.

This meetup is organized by Tbilisi Startup Bureau, in partnership with Adjarabet.com, WiFisher, and GIFFER.