- Product Discovery Deep Dive-Validation, Stakeholder Engagement, Path to Delivery
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Join us while we take product discovery for a spin from all angles, facilitated by service designer extraordinaire Molly Fuller. Molly will kick us off with all things product discovery and we'll then hear from our amazing speakers, and wrap up with a panel discussion and Q&A. Molly Fuller is a service designer with expertise in healthcare with experiences at Stella Health, Harken Health and the Mayo Clinic. She has a background in fashion design and has her own clothing line for teens with autism. Zack Naylor will get us started and unpack translating research and discovery it into strategy. Zack is a UX and product person with almost 20 years of experience across nearly every industry and company size. His passion is helping people use customer feedback and user research to make the best design and product decisions they can. He loves helping people solve the right problems for their company and their customers. Zack is co-founder and CEO of Aurelius, the user research and insights platform for design and product teams. www.aureliuslab.com Next Jeff Blanchard will share examples from the field on how to really engage stakeholders for not only their buy-in but also their involvement and contributions, especially using collaborative design thinking methods, models and maps. Jeff is the Creative Director at Highland Solutions - a Chicago based experience design and digital product agency. Jeff has designed products and services across numerous verticals for nearly 20 years. His drive to experiment, learn rapidly through dialog and be inclusive of multiple perspectives comes from founding or being part of several startups and growth-oriented companies. These environments demand continuously trying new things, pivoting from what doesn't create traction, and using all available resources at hand. And a lot of hustle. Finally, Anne Steiner will help us create a path to delivery and will also present examples of what not to do. Anne Steiner leads the Product Agility practice at Cprime/DevJam. In her role, Anne sets up cross-team discovery cadences, scales product thinking in large organizations, and teaches and mentors stakeholders in leadership and product roles. Anne and her team have helped companies of all shapes and sizes to transform from traditional, project-thinking to become product-driven organizations that emphasize continuous learning. Anne has more than 20 years’ experience in the software industry, working as a developer, product owner, agile coach, and product leader.
- Designing Experiments for Product - Examples from Small vs. Big Enterprises
Empathy, Experiments, and Evidence-informed decision making has generally been incorporated into Product Management best practices. The trick is how to balance execution with these learning principles in order to achieve the company’s strategic priorities. The need exists both in startups and large enterprises, but the balance is different as are the challenges. Brant will discuss Lean Innovation, when and how to apply the principles, how to get leadership buy-in and how to measure your progress. Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure. He serves as a keynote speaker, advisor to entrepreneurs, accelerators, and corporate leaders, and in his current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.
- Empathy in Product: Put on Your Own Oxygen Mask Before Assisting Others
As product managers, designers, and user experience professionals, we're expected to be experts in empathy. But where does empathy come from? Exciting research from such disparate fields such as nursing, law, and comedy tells us what we may have suspected: empathy relies on resiliency. If we're not secure in ourselves, we cannot be truly empathetic. What's worse, when we begin to experience burnout, we project our biases and insecurities onto our customers and users...and we don't know we're doing it. In other words, introspection is the key to extrospection. In this workshop, we will learn three, quick practical introspection techniques honed in real professional settings that will help us understand others better by understanding ourselves better: 1. Training gratitude and refocusing our minds. 2. Uncovering biases through voir dire (aka jury selection). 3. Generating superior (live) feedback. About our facilitator: Jason Voiovich My arrival in marketing was doomed from birth. I was born into a family of artists, immigrants, and entrepreneurs. Frankly, it's lucky I didn't end up as a circus performer. I'm sure I would have fallen off the tightrope by now. My father was an advertising creative director. One grandfather manufactured the first disposable coffee filters in pre-Castro Cuba. Another grandfather invented the bazooka. Yet another invented Neapolitan ice cream (really!) I was destined to advertise the first disposable ice cream grenade launcher, but the ice cream just kept melting! I took bizarre ideas like those into the University of Wisconsin, the University of Minnesota, and MIT's Sloan School of Management. It should surprise no one that they are all embarrassed to have let me in. These days, instead of trying to invent novelty snack dispensers, I have dedicated my career to finding marketing's north star, refocusing it on building healthy relationships between consumers and businesses, between patients and clinicians, and between citizens and organizations. That's a tall order in a data-driven world. But it's crucial, and here's why: As technology advances, it becomes ordinary and expected. As relationships and trust expand, they become stronger and more resilient. Our next great leaps forward are just as likely to come from advances in humanity as they are advances in technology.
- 11 Product Managers Met at a Bar...
... and revived Product Tank Twin Cities! It's been a little while, but Product Tank Twin Cities is back! Pete & Esra have recruited a fresh team to help lead the Meetup, and now, we want your input on what you want out of Product Tank going forward. More networking? Presentations? Neither? You tell us. Our first Meetup will be Tuesday, September 18th and we are planning an engaging and interactive night at Improving, Inc in Bloomington. We’ll be kicking things off at 5:30 pm with food and beverages for a social meet and greet with everyone. Then, we'll dive into an hour of Open Space discussion where you can vote and pitch topics you'd like to see covered at future Product Tank events. We'll provide an opportunity to honor David Hussman thru story and finally, we’ll wrap up with closing thoughts and recap of the discussions throughout the Open Space. So, product people, if you want to influence where Product Tank Twin Cities is heading, join us and bring your thoughts and ideas to the table. We look forward to this and many more Meetups to come! -Product Tank Twin Cities Organizers (12 Strong!)
- AR, VR, Voice, and Conversational UI: New Media for Developing New Products
• What we'll do TC product friends - join us as we talk about developing products in a new medium: namely VR, AR, voice, and chatbots. We'll have three experts, each a leader, in their field tell us about how VR, AR, Voice, and mobile messaging are shaping how we approach "product." Chuck Olsen - CEO and Co-Founder Visual Inc., Visual creates healthcare products in VR and AR https://www.linkedin.com/in/chuckumentary/ Josh Cutler - CTO and Co-Founder Aftercode, using AI and voice to make work fun and smart https://www.linkedin.com/in/joshcutler/ Andrew Haeg - CEO and Founder GroundSource - using mobile messaging for newsrooms to engage their audiences better https://www.linkedin.com/in/andrewhaeg/ • What to bring Bring lots of questions.
- VIRTUAL SESSION: Product Pricing Collaboration with ProductTank Madison
"Pricing Your Product for Success" Webinar Link: https://register.gotowebinar.com/register/5426326664766450691 Hear from pricing expert, Steven Forth (https://www.linkedin.com/in/stevenforth/), who will discuss the following themes to help set the right pricing for your customers: How various roles can influence and set the best pricing (product managers, founders, CEOs, developers or designers) Value of having a well-defined pricing strategy Pricing strategy for new vs. existing products How to get started choosing/developing a pricing strategy How to measure whether or not your pricing model is successful vs. failing More details here: https://www.meetup.com/preview/productTank-madison/events/244703360/ Agenda Tuesday, November 28, 2017 6:30-6:45pm: Networking 6:45: Welcome and intro ~6:50-7:30 Presentation With this in mind, we'd probably want to encourage folks to join remotely say 6:40 or so. Webinar Link https://register.gotowebinar.com/register/5426326664766450691 Big thanks to Ben Kojis, Kara Bubb, and Laura Hilty for opening up this session to ProductTank Twin Cities! Stay calm and Product on.
- The Smart Business of Smart Things
We'll kick off the night with IoT 101 by Ryan Carlson (https://www.linkedin.com/in/rjcarlson/), Director of Digital Transformation Exosite, and move on to a lively panel discussion on what it takes to successfully launch connected products. Our awesome panelists include Scott Nelson (https://www.linkedin.com/in/scottanelson17/), CTO SkyWater and CEO Relaux Technologies Mark Benson (https://www.linkedin.com/in/markbenson/), CTO, Exosite Rick Erickson (https://www.linkedin.com/in/rick0erickson/) EVP of Business Development, Agosto We're telling you, you won't want to miss this one!
- Matt Keller & David Hussman - Missions and the 3 E's
Matt Keller, Sr Product Manager at Workiva (www.workiva.com), will be joining us to share the results of a 6-month experiment with mission-based product teams - groups of people that continually flex based on the specific capabilities that are being developed within a given set of product teams. The model introduces a variety of changes to the team and you'll have an awesome opportunity to learn what Matt has learned without having to do all of the work yourself. (LinkedIn (https://www.linkedin.com/in/matt-keller-8abb8a)) David Hussman, Lead Climber and Founder at DevJam (www.devjam.com), will be delivering a talk entitled, "Exploration, Experimentation, and Execution". He'll talk about finding the right tools and manners of working relative to the nature of the product or services you are producing. (LinkedIn (https://www.linkedin.com/in/david-hussman-02144a/)) David brings a wealth of knowledge and international consulting experience to the table for all of us to learn from. Don't miss it! Stick around after the presentations to nab a tour of the TPT studios with Director of Engineering, Susan Quakkelaar. See how TV is made and managed! :)
- Cindy Alvarez (User Research) & Felipe Castro (OKRs)
Join us for an evening with Felipe Castro (http://leanperformance.com/en/) and Cindy Alvarez (http://www.cindyalvarez.com/) for TWO 30-minute talks. More details to follow.