Innovation is Dead, Long Live Innovation!

What company does NOT describe itself as "innovative?" Does the word mean anything anymore? Does the marketing department define innovation in the same way R&D does? Does the CEO define it the same as the CTO? Aren't startups naturally "innovative"?

The innovation-economy industry has long propped up the notion that companies must have dedicated innovation practices responsible for "breakthrough" innovation, which might be technology-based or business model reinvention. But is this true? The more pressing issues facing businesses today are near-term, not what the benefits of "innovation" might bring.

The uncertainty that exists near term -- now more than ever -- requires businesses to act differently in their everyday work. All businesses -- from startup to Fortune 100 -- must balance learning vs. executing across the organization.

In this talk, NY Times bestselling author Brant Cooper will discuss the 3 E’s of Lean Innovation, and the five ways you can immediately begin driving more impact to the core business. You’ll learn how to use the techniques already deployed in some corners of the company to unlock growth, increase efficiency, and drive impact.

Zoom details will be shown once you RSVP.

About Brant
Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure.

He serves as a keynote speaker, advisor to entrepreneurs, accelerators, and corporate leaders, and in his current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.